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Grand Hotel Principe di Piemonte - Luxury holidays to Tuscany

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  • About this holiday

    On the seafront in Tuscany, the Grand Hotel Principe di Piemonte is a four star hotel with an abundance of glamorous history and a profound reputation in the area. The palatial façade, stylish interiors, and prime position on Viareggio’s famous seafront promenade continue to attract illustrious guests, while its offer of cookery classes and a breath-taking rooftop pool terrace set it apart from other four star hotels nearby. This makes for an excellent beach holiday to the Tuscany coast.

    The journey and how you get there


    Wifi, Bicycle rental.

    Included in your holiday

    Expressions Holidays includes scheduled return flights with British Airways from London Gatwick to Pisa, private transfers, and accommodation on bed and breakfast basis.

    Holiday prices

    Sample prices are based on two people sharing a Classic Hill View Room.
    From £1060 per person for 7 nights
    The prices displayed here are a guide only for this hotel and each holiday price will be tailor-made at the time of booking to reflect the actual flight costs and all up-to-date special offers.

    Special Offers

    • 3 nights for the price of 2 nights(5)
      Book a stay of 3 nights on a bed and breakfast basis and pay the price of 2 nights. This offer is valid for stays between 1st February to 7th April 2019, 22nd September to 27th December 2019 or 1st to 31st January 2020. This offer is cumulative, but it is not combinable with other offers.
    • Early Booking Offer 2019(5)
      Book 30 days or more before arrival for stays all year round (excluding 30th to 31st December 2019 and 19th to 21st April 2019) and receive a discount of 10% off our rates on bed and breakfast. This offer is not combinable with other offers.
      For stays between 1st and 7th June 2019 guests will receive 15% off our rates on bed and breakfast instead of 10%. This is not combinable.

    Hotel code


    Our opinion

    A four star hotel well-suited to those looking for classical elegance.

    Hotel description

    The four star Grand Hotel Principe di Piemonte in Viareggio near Pisa possesses a wealth of historical opulence that brings it favour with aristocrats, artists, and the elite. It began in the early 1920s as the Select Palace Hotel, but has since been extended and rebranded, most recently in 2004, to make it the hotel it is today. From the outside, the hotel’s palatial beginnings are apparent, with a grand entrance framed by the curve of the corner and four pillars. Small balconies sit beneath tall arched windows, and the hotel name carved in stone crowns the front façade. Behind the curved stone on the rooftop, is the swimming pool, invisible from street level. Built into the shape of the building, with running fountains, a deck laid out with sun loungers and dining tables, and stunning views straight out to the sea, this may well be where you spend the last few hours of each day in Viareggio. The hotel’s two restaurants, Piccolo Principe and Regina, serve a blend of Tuscan and Versilian cuisine either in the light, elegant dining rooms, or on one of the terraces. They are known for attracting keen gastronomists from across the country. In the colour scheme and furnishings, a subtly nautical feel is established, with shades of blue paired with white table cloths and decked floors. Chandeliers, high vaulted ceilings, and soft cushioned seats maintain the palatial feel. As well as the bar on the roof terrace, there is a wine and piano bar on the ground floor comprised of an elegant salon and area with large windows overlooking the promenade, which is supplied by the hotel’s own wine cellar. After wining and dining and soaking up the relaxed evening atmosphere, return to your room for a comfortable and luxurious night’s sleep. Guestrooms at the Grand Hotel Principe di Piemonte have been individually designed; some by architect Benelli. Each floor has its own theme, be it International, Deco, Empire, or Modern. Classical, stylish furnishings, from woven wooden chairs and shaded wall lamps to heavy curtains and thick bed covers, are arranged and combined with modern sensibility. The colour scheme is kept light and fresh, while retaining the rich historical ambience. Suites are more lavishly decorated, with bolder colours and patterns, and more extravagant fabrics. All rooms are incredibly spacious, though suites provide a touch more luxury for couples or groups of three alike. Walk down a corridor atmospherically lit and lined with bamboo in vases to the hotel’s spa. Alongside the water features and abundant greenery, you can enjoy holistic beauty treatments and massages that appeal to all the senses. Alternatively, head down along the famous Viareggio promenade to the hotel’s partner beach club. Spend between a few nights and a week at the Grand Hotel Principe di Piemonte to experience the beautiful Tuscan coastline as well as its specific brand of historical luxury and elegance.


    Viareggio, just a minute from the seafront; near Pisa and La Spezia.

    Official star rating


    Annual opening

    Distance from airport

    22 miles

    Closest airport

    Pisa Airport

    Room types

    106 rooms with Wifi, satellite television, pillow menu, telephone, and marble bathrooms. Balconies can be requested for an extra charge. Rooms vary in style.
    Classic Hill View Room
    Superior Side Sea View Room
    Superior Side Sea View Room with balcony.
    Superior Front Sea View Room
    Superior Front Sea View Room with balcony.
    Deluxe Sea Side View Room
    Deluxe Side Sea View Room with balcony.
    Family Room, comprised of two interconnecting Superior Front Sea View Rooms
    One Bedroom Sea View Suite

    Hotel facilities and services

    Piccolo Principe Restaurant, Regina Restaurant, rooftop terrace and bar, rooftop pool, wellness centre, piano and wine bar, spa, bicycle rental, partnered beach club, wine cellar, and cookery classes.

    Water sports

    Land sports

    Bicycle rental.

    Out and aboutnearby/local interest

    At the Grand Hotel Principe di Piemonte you are perfectly placed to enjoy Viareggio’s famous promenade, which is lined with liberty-style buildings, boutique shops, restaurants, bars, art galleries, and theatres. In February and March, this stretch plays host to one of the world’s biggest carnivals: the Viareggio Carnival. More active visitors may wish to make the most of the bicycles on offer at the hotel and head away from the flat coastline into the Apuan Alps, perhaps to find the many medieval villages. Versilia, the Tuscan Riviera, is also known for its classy piano bars, which always prove to be an exciting place to spend an evening. The most significant historic building in Viareggio, and one of the only to survive WWII, is the Torre Matilde. Popular excursions from Viareggio include Florence, Pisa, Siena, Lucca, Chianti, and the Cinque Terre.

    Sports nearby

    Cycling, walking, hiking, and water sports.


    Children up to 12 years staying with at least two adults stay for free. Additional children receive special rates. Baby cots can be provided free of charge subject to availability. Infants 3 and under eat free of charge.

    Minimum stays

    Other information

    • BOOK NOW

      Complete a simple booking form and e-mail it to us.

    • CALL US 01392 441245

      We are open Mon-Fri 9-17.30 Sat 9.30-16.00.


      Let us know a convenient time to call you back to discuss your holiday.


  • Holidays of month

  • Italy

    Find out more about Italy

    Italy FAST FACTS

    There is a very good scattering of international airports in Italy, with the main ones being Venice, Pisa, Milan, Rome, Bologna, Naples, Genoa, Turin and Bari; on Sicily, Catania is served by several airlines from the UK and on Sardinia you fly to Cagliari or Olbia.
    Euro (£1 = Euro 1.30)
    Italy is roughly 650 miles long, but only about 100 miles wide
    60 million
    Average temperature
    Italy's temperature varies dramatically, from about 4 degrees in Turin in winter to 33 degrees in Sicily in summer, with snow year-round on the summits of the Pyrenees and Alps
    National holidays in Italy
    Some tourist attractions as well as banks etc may close on the following days:
    1 January
    6 January (Epiphany)
    Easter Monday
    25 April (Liberation Day)
    1 May (Labour Day)
    15 August (Assumption of the Blessed Virgin Mary)
    1 November (All Saints)
    8 December (Immaculate Conception of the Blessed Virgin Mary)
    Christmas Day
    Boxing Day
    There are a number of local feast days that can affect conditions locally. In addition to the above days, museums are often closed on Mondays in Italy.


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